#78: How to Increase Your Income Through Self-Trust (Not Hustle or Shame)

In this episode of Wealth Para Todos, Rita Soledad Fernández Paulino (they/them), a queer Mexican-American money and self-care coach, explains why the way you increase your income matters just as much as how much you earn. 

If you're an ambitious first- or second-generation professional who's tired of hustle culture, burnout, or feeling like you have to shame yourself into taking action, this episode is for you.

You'll learn the three most common ways people try to increase their income:

  • Hustling harder
  • Shaming themselves into action
  • Building income through self-trust

Soledad explains why hustle and shame can create temporary motivation and short-term income growth, but often lead to burnout, anxiety, avoidance, poor boundaries, and self-abandonment. They then introduce a different approach—building income through self-trust—by cultivating four essential foundations: permission, worthiness, deservingness, and self-trust.

By the end of this episode, you'll understand how to increase your income without sacrificing your health, relationships, or joy, so you can continue moving through the 10 Stages of Financial Security and become work-optional con tiempo.

In this episode, you'll learn:

  • Why financial insecurity dysregulates your nervous system
  • The hidden costs of hustle culture when trying to make more money
  • How shame creates a cycle of anxiety and financial avoidance
  • The difference between financial safety and financial security
  • The four foundations of increasing your income through self-trust
  • How to build wealth without burning yourself out

Resources Mentioned

✨ Free Webinar: How to Make More Money Using the Skills You Already Have
Learn how to create additional income using the experience you already have so you can invest in your self-care, build wealth, and make work optional.

✨ 1:1 Coaching
Applications are open through August 30 for Soledad's four-month coaching program designed to help ambitious first-generation wealth builders increase their income, save one month of expenses, pay down debt, and begin investing consistently.

Timestamps

00:00 Welcome & Why Increasing Your Income Isn't Enough
00:21 Why Income Growth Matters for Wealth Building
01:20 How Financial Unsafety Affects Your Nervous System
01:53 Strategy #1: Hustle Harder
03:35 The Hidden Cost of Hustling for More Money
04:42 Strategy #2: Shame Yourself Into Action
06:42 Why Fear Doesn't Build Sustainable Wealth
08:53 Strategy #3: Increase Your Income Through Self-Trust
09:02 Foundation #1: Permission to Want More
09:56 Foundation #2: Worthiness
10:28 Foundation #3: Deservingness
11:04 Foundation #4: Self-Trust
13:05 Build Wealth Without Sacrificing Your Well-Being
14:33 Key Takeaways
15:43 Free Webinar & 1:1 Coaching Invitation
16:46 Closing Thoughts